The Twilio Developer Contest aims to help new developers get started with Twilio by challenging them to create tutorials, screencasts, or presentations that showcase an interesting and useful Twilio app. The contest encourages creativity and community engagement, and the winner will receive prizes including an Amazon Kindle 3G, $100 in Twilio credit, and Twilio swag. This is not a traditional coding challenge, but rather an opportunity for developers to share their knowledge and help others get started with Twilio.