Ready Set Work is a service that uses online scheduling and SMS notifications to simplify the process of managing staff shifts and communication in the service industry. The company was founded by Jacob Dreyfuss, who saw the challenges of paper schedules and wanted to create a more efficient solution for business owners and employees alike. Since its launch, Ready Set Work has sent over 420,000 messages to employees about their work schedules, resulting in faster response times and improved communication. The company is now expanding through Europe with Twilio's support, aiming to double its distribution network within the next six months.