In 2022, businesses that invested in digital customer engagement saw an average top-line revenue growth of 70%, compared to those who didn't. The Twilio State of Customer Engagement Report found that consumer attention is divided among nearly every channel, making it challenging for marketers to break through the digital noise. To succeed, marketers need the right tools and will require a shift in strategy, with personalized customer engagement being key. However, many businesses are struggling with technical requirements, including lacking in-house skill and talent, as well as oversaturation with technology options. The report also highlights the importance of going "cookieless" and collecting first-party data to protect against third-party cookie deprecation. Ultimately, marketers must invest in personalized customer engagement to drive success in a consumer-centric digital marketplace.