To learn more about how Versus built their international startup and what they've learned along the way, we featured Kemdi Ebi in our Twilio Startups 7 interview series. Through a proprietary "Listen" & "Ask" methodology, Versus combines online & offline methods to give brands complete, competitive & actionable insights with a focus on the African market. The company was founded by Kemdi Ebi due to the lack of quality data on the African consumer market and aims to bridge this gap through agile and dynamic research methods. With a focus on building strong relationships with customers, Versus has successfully hired key talent through innovative strategies such as creating a unique table to check off candidate specs. The company's top tip for raising capital is to find investors who share your growth plan and thesis, while also having a contingency plan in place to manage daily operations during the fundraising process.