I'm Felix Gray, a venture-funded eyewear brand that pioneered the Blue Light glasses space with industry-leading eyewear designed to keep eyes happy and productive in today's screen-filled world. We started our company because we left our jobs feeling tired, strained, and struggling with blurry vision due to prolonged screen time. Our mission is to make people happy by offering high-quality lenses with Blue Light filtering technology embedded within them, set in beautifully handcrafted frames. To communicate with customers, we use a range of channels including email, voice calls, chat, social media, SMS, video tutorials, and our Help Center page website widget. One successful campaign was our partnership with Girls Who Code for International Women's Day, which tied in our love of STEM and highlighted the incredible women inventors we named our frames after. As founders, I've learned that great businesses need to think strategically, execute tactically, and connect emotionally, while managing work-life balance by taking time off and focusing on self-care. We hope to inspire other entrepreneurs with our journey from finance and technology to founding a successful startup.