At Twilio, they are merging large language models (LLMs) with solid, compliant data to create better customer experiences. This is achieved through their Customer Data Platform (CDP), Segment, which collects real-time data across channels into unified profiles, leading to more personalized customer experiences. With Segment and Twilio's Customer Engagement Platform, CustomerAI, developers can infuse customer data into every interaction with customers, creating a truly personalized experience. Additionally, Twilio is using predictive AI to combat SMS fraud, such as SMS Traffic Pumping, and has introduced features like Verify Fraud Guard and Lookup SMS Pumping Risk to prevent attacks. The company also announced the adoption of trust principles and privacy ladder framework to guide responsible development and deployment of predictive and generative AI. Furthermore, Twilio's Voice Intelligence can be used to transcribe voice calls and infer intent, while the Content Template Builder enables developers to create rich messaging templates for various messaging channels.