A sales funnel is a visual representation of the customer journey from initial awareness to conversion, with three distinct stages: Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU). Understanding these stages is crucial for improving customer acquisition and retention efforts. At TOFU, leads are unaware of a problem and have low brand awareness, requiring awareness-building campaigns to position the solution as a top contender. MOFU leads have defined their problem and are comparing brands, seeking more targeted content that highlights product differentiators and use cases. BOFU leads are ready to purchase, with searches typically including specific product pages or content offering incentives. By understanding customer intent, consumer searches, and content marketing strategies for each stage, businesses can hyperpersonalize sales efforts and increase conversions. Sales funnel examples from various industries demonstrate how organizations activate and maximize the sales funnel using tools like Twilio Flex to nurture customers along the sales journey.