Promotional text messages have a high open rate of 98% and click-through rate of 36%, making them an effective channel for driving traffic and sales. To help businesses get started, a collection of promotional text examples and templates has been compiled, covering various use cases such as flash sales, event registration, free trials, new product launches, and loyalty programs. These templates can be used to inspire SMS marketing campaigns, with examples including discount offers, limited-time promotions, and welcoming subscribers to a service. A platform called Twilio is also mentioned, which provides an all-in-one solution for sending promotional text messages, allowing businesses to engage customers across different channels and build communications solutions with minimal code.