Twilio is introducing the first truly customizable physical asset tracking device, the Programmable Asset Tracker, designed in collaboration with a leading ODM. This IoT solution toolkit offers high performance asset tracking capabilities out of the box for fast time-to-market, while providing the highest degree of customizability through firmware and cloud integration. The tracker supports various use cases such as vehicle/trailer tracking, perishable goods tracking, livestock tracking, industrial equipment tracking, and more. It can be customized to meet specific business requirements without requiring deep hardware or firmware expertise. The device is built on top of Twilio's trusted IoT platforms and provides reliable global cellular connectivity, scalability, over-the-air updates, edge-to-cloud security, and IP ownership for customizations. Companies like GPX, Newt Mobility, NXTGN, Thinglabs, Kahi.io, and Bio Riot Technologies have already chosen to work with the Programmable Asset Tracker, which offers a solution tailored to their use cases and can adapt to changing business requirements.