Twilio's Traffic Optimization Engine is a suite of products designed to help customers achieve global messaging deliverability and prioritization at scale, addressing issues caused by strain on carrier networks and varying message types. The engine uses patented algorithms and real-time routing to optimize messaging traffic for maximum deliverability across 4,800+ carrier connections every 75 seconds. It also features multitenancy, market throughput, traffic shaping, and insights to provide granular control over messaging deliverability, throughput allocation, and prioritization. By enabling customers to architect their messaging solutions automatically and throughout the year, Twilio aims to ensure timely, thoughtful, and impactful messages are delivered globally.