Precision Polling was founded by Gaurav Oberoi after he discovered the limited options for conducting low-cost automated polls following the 2008 presidential election. He used Twilio's API to build a polling service that would allow anyone to conduct a poll or survey through a web page, saving him months of development time. The service has been used by various organizations including local governments, startups, and large national political organizations, and can handle up to 30,000 calls per hour. One key benefit of Precision Polling is its ability for an organization to conceive and complete a poll in as little as an hour, with full disposition reports available immediately. The Twilio back end has remained rock solid since the launch of Precision Polling in 2010, and Oberoi advises other entrepreneurs to explore Twilio's telephony communications stack to build scalable services without being burdened by complex details.