Podcast Interview: Harley Manning of Forrester Talks Customer Experience, New Book “Outside In”
Blog post from Twilio
In a rapidly changing business landscape, companies are realizing the importance of creating outstanding user experiences and making their businesses customer-focused, as highlighted in Harley Manning's latest book "Outside In". Understanding your customers can make or break your business, and data from the book shows significant correlations between company growth and customer happiness. Harley Manning, a Forrester Analyst, explores how to create exceptional experiences for users and shares insights on innovative UX and its impact on user behavior. Customer experience is identified as the greatest source of untapped ROI for businesses, and Manning will lead a discussion on proactive notifications in a forthcoming webinar.
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