At SIGNAL 2021, Plushcap announced a partnership with Google's Business Messages, enabling businesses to engage directly with customers in one of their top preferred channels. This partnership allows businesses to differentiate by meeting customers where they are, especially as private messaging channels become increasingly used for customer support and commerce conversations. With Google Search having billions of searches worldwide every day, this is not a new channel that consumers need to adopt - it's where they want to engage with your business. By supporting rich messaging features on Google's Business Messages, businesses can create visual and engaging shopping experiences, drive sales, and improve customer satisfaction by responding to customers' questions right from search results. With Twilio's Conversations API, businesses can leverage their existing conversational workflows and content on a new channel, reaching customers in a new place.