NJ Potter, a Manager - Platform Architecture at Twilio's Sales Efficiency department, designs and builds sales tools using analytics specifically Salesforce's CRM Analytics. Her journey to Twilio began when she met her current team as their Customer Success Manager at one of the company's software providers. She was impressed by their camaraderie and creativity in solving complex problems, leading her to seek out Twilio's Sales Operations team for a new venture. NJ values career coaching offered by Twilio through its partnership with BetterUp, which provides unlimited coaching sessions and insights into strengths and growth areas. To her, the most valued Twilio Magic value is experimentation, where trying and failing is just as valuable as trying and succeeding, encouraging innovation and leading to experiments that help identify what isn't working.