Overcome Notification Fatigue With An Alerts Strategy That Captures Your Customer’s Attention

To overcome notification fatigue, businesses must focus on creating valuable, personalized, and trust-building messages that capture their customers' attention. This can be achieved through channel segmentation, personalization, and providing autonomy to customers to choose the communication channel they prefer. Email is a great starting point for general confirmation and receipt notifications, while SMS is preferred for time-sensitive notifications during emergencies. Consistency and regular updates are also crucial in maintaining good relationships with customers. By being more present in their daily interactions, businesses can increase engagement and build trust with their customers.