VIDEO: Oren Jacob, entrepreneur and former Pixar CTO, talks about scaling Pixar, the crisis around Toy Story 2 and his first-hand encounters with Steve Jobs

Pixar, the renowned animation studio, faced a critical crisis around Toy Story 2, which was deemed "crap" by its team after over two years of production. The company's future hung in the balance, with a single major failure threatening to destroy it. Oren Jacob, then an Associate Technical Director, took drastic action by resigning and meeting with Steve Jobs, offering to return if they decided Toy Story 2 was great or needed fixing. Jobs agreed that releasing the film as it stood would be disastrous, but turning things around was deemed impossible. However, with a combination of Jobs' words, faith in Pixar's team, and the looming threat of disaster, the team persevered for 10 months to transform the failing project into a massive success.

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