Oregon Humane Society has partnered with Twilio for Salesforce to improve its fundraising strategy by leveraging multichannel communication, including SMS and email. With a goal of increasing participant engagement and individual fundraising performance, the organization saw significant results, including an 84% increase in participants, a 24% increase in donations, and a 6.6% increase in total amount raised. The partnership enabled OHS to reach more donors and fundraisers through text messages, which are read within 3 minutes, and helped to energize new teams to fundraise. Now, the organization plans to use Twilio for Salesforce to expand its crisis response efforts and deploy SMS for rescue and relief operations.