New Requirements for A2P 10DLC Registrations

Twilio has announced that it will be deprecating the ability to register new Starter Brands due to updated registration requirements from The Campaign Registry (TCR). Existing Twilio Starter Brands must now meet specific requirements, including a valid business name, email address, phone number, and physical address. New requirements also limit brands per validation and campaign limits. Twilio has introduced a new pricing structure for brand registration, with lower fees for Low-Volume Standard Brands. To adapt to these changes, customers must re-register their campaigns through the standard process or opt for the Low-Volume Standard registration if they meet specific throughput requirements.

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