MMS (Multimedia Messaging Service) is now generally available in Australia, allowing businesses to send images, videos, and other rich media content to their customers for enhanced engagement. This feature is part of Twilio's global expansion of MMS availability, enabling businesses to differentiate themselves with personalized notifications, marketing messages, customer care, and conversational commerce. With the support of Australian carrier Optus, Twilio has enabled MMS over its network, making it easy for businesses to start supporting MMS for their customers. As part of this expansion, Twilio plans to further enhance its MMS functionality in Australia, including 2-way conversations via MMS, and is one of the first CPaaS providers in Australia to offer MMS support.