Twilio helped Match.com develop an anonymous calling and texting feature called matchPhone, allowing users to communicate without revealing their phone numbers. This integration enabled the company to quickly add features to its dating site, giving users more ways to connect with potential dates. With Twilio's cloud communications platform, Match.com gained more control over its product and reduced lead time and dependency on a third-party vendor. The partnership allowed Match.com to enhance its product and improve user experience, making it a win-win for both the company and its members.