With the launch of new Twilio Frontline features, businesses can differentiate themselves by empowering their employees to connect with clients on a personal level, while maintaining a system of record for greater efficiency. The mobile and web app now offers a consumer-app-like experience, allowing employees to engage with customers over preferred channels, while seamlessly pushing data back to existing systems. This enables companies to build brand loyalty through person-to-person interactions, ultimately driving more revenue. New features include extended voice functionality, enabling the modification of call behavior before, during, and after a call, as well as the ability to set up a proof-of-concept in minutes using the Frontline Serverless Integration Quickstart. Additionally, Manager Tools have been introduced, allowing managers to view employee statuses, access conversations, and transfer them to other team members, promoting teamwork and efficiency.