Beyond PPC: 8 Ways to Increase Conversions with Call Tracking Webinar` is a complimentary webinar scheduled for June 28, 2012, focused on helping attendees maximize conversions using call tracking. The event will be led by Greg Sterling, an expert in analyzing consumer purchasing behavior and founder of Screenwerk.com. A panel discussion featuring Josh Reznick, Rich Finch, and Todd Fisher will explore best practices for call tracking in pay-per-call, performance-based, and mobile advertising. Attendees can expect to learn about a call tracking feature that can increase close rates 20x, how to optimize content for call tracking, and essential elements to include in mobile ads or websites. Registering for the webinar will provide valuable insights to uplevel conversions.