Twilio Sans, a custom-designed typeface created by Twilio's Core Creative team in collaboration with Sharp Type, marks a significant milestone in the company's branding journey. The typeface was designed to be adaptable and versatile, ranging from bold and attention-grabbing (Display) to subtle and readable (Text), while also being suitable for monospaced use (Mono). The design process involved drawing inspiration from various sources, including humanist typefaces of the past, and balancing functionality with a distinct voice. The final product is not only aesthetically pleasing but also accessible and legible at different scales, making it an integral part of Twilio's brand identity moving forward.