Twilio has introduced Lookup SMS Pumping Risk, a new addition to the Lookup API that helps prevent SMS Pumping Fraud by providing a risk score for phone numbers involved in fraudulent activities. This score empowers businesses to make informed decisions on allowing or blocking traffic from suspicious phone numbers. The service uses a unique risk assessment model incorporating data from Twilio's network and other indicators to determine the likelihood of phone number involvement in fraudulent SMS activities. Lookup SMS Pumping Risk is now available in Public Beta to any Twilio Lookup customer, offering flexibility and adaptability to cater to diverse business needs and seamlessly integrating with other Twilio APIs for a customizable approach to combat SMS Pumping Fraud.