Company
Date Published
Author
Denis O'Sullivan
Word count
743
Language
English
Hacker News points
None

Summary

Introducing Deliverability & Messaging Insights from Twilio SendGrid, a customer communication platform that helps marketers track their campaign performance across email and messaging channels. With this tool, you can monitor vital metrics such as spam complaint rates, hard bounce rates, unique open rates, errors, and opt-out responses to ensure compliance with acceptable use policies. Deliverability Insights provides a visually engaging dashboard to monitor and optimize your email program's health, while Messaging Insights offers an easy-to-follow tool to analyze results, identify issues, and optimize delivery. By leveraging these actionable dashboards, marketers can gain insights into the effectiveness of their messages and inform intelligent recommendations to improve message deliverability and return on investment.