Video calls have become increasingly prevalent due to the pandemic, with video communication usage increasing by 48% between 2017 and 2019, and a significant jump of 500% in the first two months of the pandemic. Industries now widely use video for various purposes such as sales, healthcare consultations, education, recruiting, and live-event streaming. Integrating custom video applications with existing platforms enables seamless communication with customers. Video offers an immediacy and personal touch that other channels cannot match, providing benefits such as increased innovation, collaboration, and success. Building a custom video conferencing app allows businesses to connect with customers without relying on third-party apps or websites, utilizing APIs and SDKs for customization.