Here is a neutral and interesting summary of the provided text: Twilio has introduced new tools for its Programmable Messaging API, including Message Scheduling, Link Shortening, and Click Tracking. These features allow businesses to schedule messages at specific times, shorten links to increase trust and click-through rates, and track engagement metrics. With these tools, businesses can optimize their marketing campaigns and improve their return on investment (ROI). The new features are available now, with Message Scheduling being generally available and Link Shortening and Click Tracking being in public beta. Businesses can use these features to send scheduled messages with shortened links, track click-through rates, and measure the success of their campaigns. By leveraging these tools, businesses can enhance their marketing efforts and improve customer engagement.