Twilio Studio`, a visual bot builder, enables users to create bots regardless of development skill. `Event Streams` captures data from WhatsApp through Twilio's Programmable Messaging API and sends it to `Segment` for measuring campaign performance. To create ads that click to WhatsApp, brands must connect their Facebook page with a WhatsApp account using a Twilio-managed `WABA`. This connection is required for creating `Click-to-WhatsApp` ads on the Meta Ads Manager. The ad creative should resemble a WhatsApp message to make it clear that clicking will start a conversation. Advertisers can improve customer satisfaction by engaging with consumers where they prefer, increase ROI, and reduce costs by using these ads as an entry point to enable new conversations. By following the tutorial provided, users can create and launch their own `Click-to-WhatsApp` ad campaigns associated with a WhatsApp sender provisioned using Twilio's WABA, and measure campaign performance in Segment.