Twilio's Link Shortening feature has been successfully integrated by hundreds of businesses, resulting in increased customer experience, click-throughs, cost savings, and reduced likelihood of carrier filtering or blocking. JobGet, a unique job matching app, uses Twilio Link Shortening to send SMS endorsement requests with shortened links, increasing endorsements completed and reducing costs. By using Twilio's feature, JobGet has also improved deliverability, increased click-through rates, and verified results through Click Tracking functionality, demonstrating the benefits of this integration.