5 Ways to Rock a Holiday Live Shopping Experience in 2022

You're in a Walmart aisle, and Drew Barrymore is standing next to you, enthusiastically sharing her gift list. This experience showcases the allure of virtual live shopping experiences, which have gained popularity in China but are still in their infancy stage in the US. With forecasts predicting $25 billion in revenue by 2023 and McKinsey estimating up to 20% of all ecommerce by 2026, businesses can capitalize on this trend. Live shopping is an interactive video experience that allows sellers to showcase products and gives customers the ability to make purchases in real-time. It also allows spectators to enjoy product discovery blended with entertainment. To launch a successful live shopping experience, businesses should first choose a platform or marketplace to host the video stream and facilitate ecommerce purchases, then select an entertaining theme, offer personalized attention and shop-from-home convenience, promote it in advance, prepare for sudden sales surges, and capture lead activity to measure its success.

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