To stand out from the crowd, businesses need to personalize their marketing content and send messages on channels that customers prefer, like the WhatsApp Business Platform. With over 2 billion monthly active users, WhatsApp is a global messaging app where consumers are frequently using it for personal communications, making it an attractive channel for marketers. By leveraging personalized and relevant marketing messages, businesses can engage with customers, build loyal relationships, and drive measurable ROI. To create effective WhatsApp marketing campaigns, businesses should consider various entry points, such as ads, deep-links, or QR codes, and develop creative assets that incorporate rich messaging features like buttons and links. With the right strategy and tools, including Twilio's Segment CDP and Messaging Insights dashboard, businesses can run engaging marketing campaigns with high engagement rates and maximize their ROI.