A movement towards bringing equity to the business world has gained momentum since 2020, driven by events such as the COVID-19 pandemic and the Black Lives Matter movement. Consumers, employees, and investors now expect companies to prioritize social good alongside profitability. Companies like Rothy's, Lyft, and Twilio have successfully integrated social impact into their business strategies, with Rothy's focusing on sustainability, Lyft using transportation to drive equity, and Twilio aligning its communication services with non-profit organizations. To build social impact into your business, start by defining a clear mission, anticipate and adapt to challenges, and influence leaders to prioritize equity. By doing so, you can create long-term value, meet stakeholder expectations, and establish a strong brand identity.