Group texting for business is becoming increasingly popular as 83.07% of the world's population now owns a smartphone, making it a preferred means of communication with businesses. Group MMS (Multimedia Messaging Service) allows multiple people to exchange ordinary text messages in real-time, enabling efficient and targeted communication between employees or customers. Businesses can benefit from group texting by marketing to wider audiences, creating more efficient communication channels, and reaching their audience faster. With the Twilio Conversations API, businesses can easily integrate group texting into their workflows and choose a group texting app that suits their needs. Key benefits of MMS group texting include having conversations with 3 or more participants, keeping people in the loop, consolidating apps, engaging audiences fast, and being applicable to all businesses. To start using group texting for business, businesses can acquire an MMS-capable Twilio Phone Number, create a conversation, add participants, and send messages. By following best practices such as making introductions, setting expectations, respecting timing, keeping messaging succinct, and getting permission, businesses can execute engaging conversations and avoid confusion. In contrast to mass text messages, group MMS texts involve at least 3 or more participants, charge per recipient, and support multiparty conversations across different channels like SMS, MMS, WhatsApp, and chat. Businesses can choose Twilio for their group texting app, which also allows scaling communications with a single API.