FormActivate is a service that connects leads with sales reps instantly by piping web forms, email inquiries, or direct calls through its platform, gathering data from the lead's inquiry and relaying it to the rep using Twilio's Voice service. The entrepreneurs behind FormActivate aim to disrupt the traditional "Click to Call" model by adding automated intelligence between the click and call. With the press of a button, sales reps can choose to respond to leads quickly and efficiently.