Twilio's Flex Conversations will offer a unified API for digital channels such as SMS, chat, and WhatsApp on the Flex platform, enabling seamless experiences that bridge any digital channel used to communicate with customers. This is crucial given rising customer expectations for personalization, which can lead to switching to other brands if experiences fall short. Many contact centers lack a unified experience, resulting in inconsistent interactions for customers. With Flex Conversations, companies can build comprehensive customer journeys, deploy all communication channels and integrations on a single platform, and deliver consistency, personalization, and higher customer satisfaction. The API also enables experimentation with new channels, simplifies time to market, and makes it easier to build contact applications that draw from the same customer profiles across channels. Additionally, Twilio is rolling out an updated Flex UI optimized for accessibility and incorporating PASTE support, a design system created by Twilio, to ensure consistent styling and branding.