The Federal Communications Commission (FCC) has issued a Declaratory Ruling that expands its oversight of AI-generated voices in robocalls, requiring businesses to use them responsibly and obtain prior express consent from recipients before initiating such calls. This ruling clarifies that the Telephone Consumer Protection Act (TCPA) governs the use of artificial or prerecorded voices, including those using AI to mimic human voices. Businesses must adhere to strict requirements for explicit consent and face harsh penalties for violations. The FCC's guidance emphasizes the importance of transparency and privacy in building products with AI, and Twilio recommends a focus on these principles to ensure compliance. The ruling also presents opportunities for businesses to innovate with AI-enhanced call transcriptions, conversational IVR, and personalized live agent interactions, as long as they use these technologies responsibly and within legal boundaries.