Lyle Pratt launched BuildANumber, a virtual phone system that uses Twilio services, aiming to make phone systems more flexible and accessible to everyone, regardless of technical knowledge or coding skills. The product is initially designed for Real Estate Agents with BetterVoicemail.com, but its back-end code will power the latter's additional features on a case-by-case basis. BuildANumber provides an easy-to-use interface for creating custom call templates, integrating Twilio technologies such as TwiML and REST API, and offers features like SMS templates, mobile apps for accessing missed calls and voicemails, and increased organization support.