The Developer Contest is an opportunity for developers to build a CRM tool using Twilio and Salesforce integration, with the goal of creating a social enterprise solution that leverages voice, SMS, and VoIP capabilities. The contest aims to improve the top CRM tool by incorporating these communication technologies, offering a chance to gain the title of CRM Master and win prizes such as a Kindle Fire and limited edition Twilio Merit Badge. This is one of several developer contests run by Twilio each month, encouraging developers to build innovative solutions using their platform.