The Twilio Developer Contest aims to encourage developers to create innovative event apps using the Twilio API. The contest is open to all developers, with a grand prize of a full conference pass to TwilioCon 2012 and a chance to showcase their app during the event. The contest has a deadline of August 19th, with submissions accepted via a provided form. Participants are encouraged to use the Twilio API and submit their apps along with a video or screencast. The winner will be announced based on the quality of their submission, while second place will receive $50 in Twilio credit and a Kindle Fire.