The Developer Contest: Be a DOer in 2012 with Twilio and Trello Hack` is an initiative that encourages developers to showcase their skills and creativity by participating in monthly contests. One such contestant, Richard Kolkovich, has developed an innovative SMS integration for Trello, allowing users to send To Dos directly to the platform via Twilio's API. This hack not only streamlines productivity but also provides a unique way for users to manage their tasks more efficiently. The contest aims to promote collaboration and innovation among developers, with the goal of providing valuable resources and learning opportunities for participants.