Today’s consumers are quick to act when they find what they want, but also quickly walk away if they don’t. Generic communication no longer works for brands, as only 56% of consumers agree that they are being personalized by companies. The key issue is that gathering data on customers is just the first step; truly knowing them requires integrating customer insights from various tools to create an accurate picture of who they are and what they want. This is where CustomerAI from Twilio comes in, enabling businesses to gain clear understanding of every individual customer at scale in real-time. By combining living customer data with real-time engagement insight, companies can deliver personalized experiences that build trust, optimize interactions, and drive meaningful business results. The unique ability of CustomerAI to combine structured data with valuable context creates a deeper understanding that drives better customer engagement, and accelerates the flywheel created when data and communications come together. This leads to more efficient marketing with AI, generating content faster and easier, automating decision-making processes, analyzing customer interactions, providing seamless experiences, and ensuring consumer data privacy and transparency. Ultimately, CustomerAI helps foster genuine relationships by deepening customer interactions, unlocking the full potential of every customer in real time.