The key to delivering an outstanding customer experience is listening to consumers' preferences and anticipating their needs, using AI-powered tools like Twilio's CustomerAI Perception Engine to extract rich customer data across all communication channels at scale, transform conversations into knowledge with natural language understanding, drive action with better communications, and apply that data to build comprehensive Golden Profiles for customers. The engine will simplify the process of extracting and organizing customer data, enabling businesses to personalize every customer interaction over voice and messaging in a privacy-conscious way.