The Customer Onboarding Team’s Strategy for a Successful App Launch

The Customer Onboarding Team at Twilio has developed a structured approach to help customers successfully launch new products, accelerating time to market and reducing costs associated with remediation. The onboarding process typically involves three phases: pre-launch analysis and planning, testing phase preparation for channels delivery, and ramping to full production. Key best practices include assembling the right team, aligning around the use case, building a future-proof account structure, testing channels, and going live with evaluation. Twilio also offers product onboarding services tailored to each customer's unique needs and budget.