Twilio’s approach to trusted CustomerAIRemoved

Twilio's CustomerAI technology combines the power of large language models with rich customer data to unlock the potential of customers across the entire customer journey, enabling companies to create a flywheel unlike anything they've had before. The company is committed to helping its customers use AI in an ethical, legal, and responsible way, recognizing that AI does not come without risk. Twilio's legacy of trust is at the center of its approach, with a focus on transparency, accountability, and responsibility. The CustomerAI technology starts with a commitment to building privacy and security by design into product development, offering features such as encryption, controls for customer data management, and the ability to delete personal data relating to users. Twilio's trust principles guide the responsible development and use of predictive and generative AI across all products and features, including transparent labeling of AI models' privacy levels and design elements. The company has also introduced an AI Nutrition Facts Label generator, allowing customers to easily create their own labels and instill trust in their commitment to customer data privacy.

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