CU Wireless, a subsidiary of Maps Credit Union, aimed to enhance its technology services and financial apps by rolling out mobile banking with secure and scalable SMS service. The company partnered with Twilio's cloud communications platform after evaluating various options. Twilio provided CU Wireless with a modern API, making it easier for the team to build new products and add features to existing ones. The partnership resulted in cost savings of almost 50% on text messaging costs and 33% on short code costs. Additionally, the mobile banking app provides a convenient way for members to access their accounts on the go, with features such as balance checks, transaction updates, and proactive notifications. CU Wireless is heavily invested in customer experience, and Twilio's platform has helped them achieve this goal by providing reliable, speedy, and accurate mobile services.