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Increase Customer Engagement with Click-to-Text

Blog post from Twilio

Post Details
Company
Date Published
Author
Al Kiramoto
Word Count
1,822
Company Posts That Month
53
Language
English
Hacker News Points
-
Post removed?
No
Summary

Using specially designed links or QR codes on mobile webpages or store websites can improve customer engagement, with high open and response rates for SMS compared to email. Twilio's click-to-text solution allows businesses to quickly and accurately collect customer opt-in information, track responses, and route requests to agents using a flexible cloud contact center. The solution involves generating a QR code or click-to-text link, modifying a Twilio Studio messaging flow to handle different use cases, setting up a mobile webpage with the necessary tools, and testing the solution on various devices. With this solution, businesses can improve customer engagement, reduce friction, and auto-fill opt-in information, while also tracking responses and routing requests to agents using Twilio's Flex contact center.

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