What Are Conversational Apps? [Plus 5 Benefits]

Conversational apps are computer programs businesses use to engage customers on platforms like SMS, WhatsApp, and live chat, enabling conversational messaging between customers and businesses initiated by the customer on their preferred messaging platform. These apps offer various benefits, including providing immediate responses, leveraging automation and AI, creating personalized omnichannel experiences, gathering zero-party data, and making engagement more convenient for both businesses and customers. By using conversational apps, businesses can improve customer support, sales, relationship management, and retention, ultimately driving revenue growth and increasing customer satisfaction.