Playdate is a project built on various technologies including Kynetx and Twilio. The founder, Julian Gay, was inspired by his experience at the Kynetx Dev Day in Mountain View to create an event-driven process that integrates user-managed group messaging into a single SMS message. He used the Kynetx AppBuilder to develop the application and integrated Twilio's service to send SMS messages to contacts. The integration with Twilio was found to be easy, leveraging the existing integration between Kynetx and Twilio. Julian started developing with Twilio after completing the basic tutorial on the Twilio site. He used this platform to solve his problem of coordinating groups of people, particularly his parents/kids group.