Here is a 1-paragraph summary of the text: Retailers are collecting valuable data from customers through various channels such as online shopping, in-store interactions, and customer service calls, with the goal of creating personalized experiences and recommendations that drive repeat purchases and brand loyalty. To effectively collect and use this data, retailers must prioritize clean data collection, leverage all systems to get a complete view of their customers, and centralize insights into dashboards to make informed decisions. Companies like Tulip are using platforms that enable one-on-one customer interactions, personalization, and secure communication to build trust with their customers and drive business growth.