The post-PC world is a radically different reality from the desktop web, where marketers honed their skills, with horizontal keyword search giving way to vertical-specific apps and touch- and voice-driven interfaces writing most of the laws. Marketers must adapt to an era that values reputation and spontaneous discovery over traditional tactics like SEM and SEO. The future of marketing involves creating awesome content that makes you relevant, leveraging your awesomeness to establish a relationship with customers, and responding instantly to their communications channels. Cloud communications democratizes telecom, making it easy for anyone to create applications that historically required expensive hardware and skills, abstracting away challenges like interactive voice response and automated outbound dialing. By producing products that incite passions and generating content that resonates through noise, marketers can become part of customers' feeds and engage them when and where they want to be engaged.